Fine Science Tools Ad Campaign continues to capture customer imagination with style and intrigue.
Fine Science Tools designs and manufactures the most innovative and precise instruments in the biomedical research industry. Each year, Decca works with FST to reflect those qualities with a clear, consistent message in visually striking ways.
Life at the Top Never Gets Old
Ongoing research has shown that the work is as effective as it is compelling. In a string of message impact studies conducted by Readex Research—dating from 2009 through 2014—Fine Science Tools’ advertising has frequently ranked first in attention-getting ability.
The campaign’s most recent achievements include #1 rankings in the June issue of Lab Animal magazine and the August issue of Nature magazine. Nature magazine featured a Fine Science Tools half-page ad that outperformed all other advertisements in the issue, including the full-page displays.
Your Marketing Partner Matters
Having the right strategic marketing partner has made all the difference. The Decca and Fine Science Tools partnership has resulted in the following accolades for Decca:
Two Gold ADDY Awards for design
Outperforming print ads in multiple magazines
Judges Award by the Silicon Valley Chapter of the American Advertising Federation (AAF)
An Unmistakable Brand
Decca and Fine Science Tools have developed an uncommon synergy that has stood the test of time. You can see it in the consistent body of work they’ve produced together. The message is always simple. The design is always enticing. And the audience response is always positive. Those three factors have enabled Decca to help Fine Science Tools solidify its industry-leading position while building a truly unforgettable brand.
FST products stand for quality and craftsmanship. For over 10 years our agency has developed concepts to represent this brand personality by developing their annual product catalog and print ad campaign. The cover design and ad campaigns have won numerous awards for creativity over the years.
Fine Science Tools makes the industry’s most intricate and precise surgical and research tools. We have designed their catalog, plus a print and digital campaign that communicates this in a unique, visually compelling, and award-winning way. The attention-getting designs have garnered countless creative awards for their creativity and the ads have consistently been one of Nature magazine’s top performers.
2020 Animated Banner
2019 Print Ads
New and Featured Items Mailer US and Canada
This year we designed a mailer that mirrored the look and feel of the 2019 catalog to showcase the new and featured items.