PCoIP Zero Client Video

Decca worked with Teradici to create an animated video that would demonstrate the benefits of their PCoIP Zero Client and how it facilitates cloud collaboration. The video was very effective and won a 2017 American Advertising Award.

Teradici Awareness Campaign

Getting Teradici noticed in a big way.

Teradici is a small but fast growing company with an innovative technology and unlimited market growth potential. Zero Client was a product with limited awareness and Teradici was counting on Decca to change that.

Teradici Awareness Campaign

Creating Awareness for Zero Client

The Zero Client is a device that features a PCoIP protocol that delivers a virtual desktop experience unlike anything else. Teradici’s hope was to generate awareness for Zero Client so it could become a bigger part of the virtual desktop conversation and ultimately increase the number of Zero Client evaluations. Decca took on the challenge of developing a campaign around accomplishing just that.

Strategy, Creative, And Elbow Grease

It all began with a solid strategy. Decca targeted Enterprise IT managers and administers in North America and positioned Zero Client as the ideal, cloud-enabled, enterprise VDI/DaaS desktop solution. Decca implemented an integrated campaign including:

  • Digital ads
  • Email
  • Landing page
  • Social assets, including Facebook and LinkedIn ads
  • Mobile ads

With the strategy in place, Decca focused on the creative execution and designed striking graphics and a cool color palette that set a progressive, almost futuristic feel. The messages were simple and compelling with just enough intrigue to imply that Zero Client was a secret soon
to be revealed.

The Results Exceeded Expectations

What happened next was no surprise. The campaign performed well above industry standards, achieving 3 times the projected results within the first 30 days alone. And it was universally praised in the marketing world. Summit International presented Decca Design and the Zero Client campaign with its Emerging Media Leader Award in the Multimedia Campaign category. The award recognizes those who lead the marketing industry by pushing the bounds of creative excellence and setting the pace in emerging media. Considering the campaign was for technology setting the pace in its own industry, the honor couldn’t have been more fitting.

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PCoIP Infographic

Teradici PCoIP Infographic

PCoIP® Management Console Video

Decca brought to life the infographic that was created for their PCoIP Management Console product. We developed this video that displays the features and benefits of the product in a unique, fun format.

Corporate Overview Presentation

Our team produced this powerful and visually aesthetic corporate PowerPoint presentation for Teradici that explains the company’s breakthrough technology that is powering the virtual workspace.

Awareness Campaign

Stark and impactful creative, coupled with sleek animation, gave this Teradici campaign an eye-catching look that resonated with its highly-targeted audience. It performed well above industry standards, achieving ten times the expected response.
Animated Banner Ad
Teradici Email
Teradici Landing Page