Cisco

Cisco Certification Launch Video

In coordination with the announcement at Cisco Live, Decca created this anthem video to generate excitement around the Cisco certification changes.
 


Cisco Live ITM Keynote – Jacqueline Guichelaar

Jacqueline Guichelaar, Senior Vice President, Chief Information Officer, Cisco
Decca helped Jacqui captivate viewers with stunning visuals as she spoke about her career journey, lessons learned, and Cisco’s IT strategy.
Cisco Live ITM Keynote – Jacqueline Guichelaar

Cisco Live Signage for Cisco Certifications

Making a splash this year at Cisco Live, Decca designed escalator and kiosk wraps, standing banners and wall signage to draw attention to the upcoming changes in Cisco Certifications.
Cisco Live Signage—Cisco Certifications

Cisco Live Speaker Template

Decca provided support for Cisco Live presentations and has done so for the past eight years. Not only have we helped create a consistent brand experience, but we developed a PowerPoint template that was easy for presenters to communicate complex, technical information. Plus, Decca provided on-site support and brand review during the event to accommodate last-minute requests.
CiscoLive Speaker Template

Veterans Flyer

Decca partnered with Cisco to design a flyer promoting Cisco’s support, training and employment opportunities for Veterans who are transitioning to civilian life.
Veterans Flyer

Partner Xperience Keynote, Melbourne

Oliver Tuszik, Senior Vice President of the Global Partner Organization
Decca worked closely with Oliver Tuszik’s communications team to design a compelling presentation about thriving in the era of digital transformation.
Partner Xperience Keynote, Melbourne

Mobile World Congress Demos

At Mobile World Congress 2019, Cisco showcased how it can help service providers and enterprise customers adopt and drive revenue from 5G-powered services. Decca rose to the occasion by designing six HTML5 touchscreen demos that helped make the Cisco stories come to life. 

We’d like to think our work was a part of Cisco’s success:

Cisco Strikes a Slew of Carrier Network Deals

 

Mobile World Congress Demos


Marketing Velocity, Melbourne

Boon Lai, Vice President of Global Partner Marketing
Decca brought Boon’s vision for the Marketing Velocity Keynote to life. Using real-world examples, Boon discussed the Future-Proof Marketer.
Marketing Velocity, Melbourne

RSA Technology Keynote

Matt Watchinski, Vice President, Global Threat Intelligence Group, Talos, Cisco
Liz Centoni, Senior Vice President and General Manager, IoT, Cisco
Decca partnered with three Cisco teams to create stunning 80 foot wide slideware for this hour-long technology keynote, which highlighted three major trends that Cisco is helping its customers tackle: Multicloud, IoT, and Wireless. We were ecstatic to find out that the keynote “received very strong scores and high praise for the content and delivery.”
RSA Technology Keynote: Rise of the Machines: Staying Ahead of the Next Threat

Platinum Learning Library Video

A Cisco Platinum Learning Library subscription is a cost-effective way to elevate IT expertise. To get that message out, Cisco came to Decca. We created a series of persuasive videos targeted at organizations looking to recruit and nurture IT talent.


Cisco Live Melbourne Technology Keynote

Scott Harrell, Senior Vice President and General Manager, Enterprise Networking Cisco
Anand Oswal, Senior Vice President, Engineering, Enterprise Networking, Cisco
Frank Palumbo, Senior Vice President, Data Center, Cisco
Decca partnered with three Cisco teams to create stunning 80 foot wide slideware for this hour-long technology keynote, which highlighted three major trends that Cisco is helping its customers tackle: Multicloud, IoT, and Wireless. We were ecstatic to find out that the keynote “received very strong scores and high praise for the content and delivery.”
Cisco Live Melbourne Technology Keynote: Architecting the Future to Propel Your Business

Continuous Automation Infographic

Cisco Continuous Automation and Integration Testing Infographic

Cisco Live Cancun Opening Keynote

John Stewart, SVP, Chief Security & Trust Officer
Decca designed the keynote presentation for John Stewart’s opening Keynote at Cisco Live Cancun. John followed Karen Walker and focused on the current state of security and demonstrated what a company can do with a secure, intelligent network. Always inspiring to collaborate with John and his team.
Cisco Live Opening Keynote, John Stewart
Cisco Live Opening Keynote, John Stewart

RSA Keynote

John Stewart, SVP, Chief Security & Trust Officer
Decca developed the keynote presentation for John Stewart for the annual RSA Conference. “Imagine our collective impact on cybersecurity” was his theme and the visuals brought his story to life. The keynote was picked up twice by the media, focusing on the diversity challenges faced in the tech industry:

Cisco’s John Stewart Calls on Security Sector to ‘Stop the Madness’

Tech exec highlights industry-wide diversity problem at conference filled with men

John Stewart RSA Keynote

Digital Network Architecture (DNA) Infographic

Cisco Digital Network Architecture (DNA) Infograhic

Cybersecurity White Paper

Cisco Cybersecurity White Paper

Cisco Live 2016

Decca helped over 750 Cisco Live speakers to improve their presentations.

Cisco Live continues to be one of the leading technical conferences in the U.S. The highly anticipated and well-attended annual event is where technology professionals gather to share innovative ideas and transformations taking place in our digital world.

 Cisco Live 2016

A Winning Strategy for Consistent Branding

At Cisco Live 2016 in Las Vegas, a record of more than 28,000 people attended in person, along with a massive virtual audience. Decca’s Cisco Support Team provided assistance for 600 PowerPoint presentations before the show in less than a month, and 760 presentations onsite. This was an increase of 236 decks from the prior year, and accounted for approximately 75,000 slides.

Raising the Bar for Presentation Excellence

Five years ago, when Cisco recognized the need for greater visual and technical consistency during the annual conference, Decca came up with the solution of a Decca Support Team. Each year, Decca designed a PowerPoint template that met the needs of conference organizers and followed the Cisco brand guidelines. The next step was to make sure that presenters could get their ideas and visuals across effectively. Thus the review process
was born.

Custom Tools for Onsite Efficiency

The Decca team is onsite during the conference, reviewing final presentations and providing last-minute assistance to any speakers who need it. To handle this volume of work quickly without impacting speaker schedules, Decca developed a tracking tool to track daily workflow and make sign-in easier for speakers. The tool featured a walk up sign-in, pre-populated with session IDs and speaker names, so speakers could sign in quickly and get on the wait list or make appointments during busy times. A recently added function in 2016 sent speakers text reminders of their appointment time. They could respond if they were unable to make their appointment, and even reschedule.

A New Level of Client Service

As the next step in achieving presentation excellence, Decca President Sheila Hatch hosted a WebEx conference for approximately 350 Cisco Live speakers. The session included best practices in creating presentations, and examples of compelling visuals that are concise, and consistent with Cisco corporate brand initiatives. Decca also provided materials to help speakers make high quality presentations. The materials included an At-a-Glance PowerPoint tips and tricks, a presenter’s checklist, and various video tutorials for both PC and Mac users to assist in specific PowerPoint tasks.

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Learning@Cisco Holiday Campaign

Through this loyalty campaign, we helped Cisco reach out to professionals with Cisco Certifications. The integrated campaign provides graphics and content that they could use to make their holiday greetings on social media stand out. The response was astounding, with 60% of the landing page visitors downloading the assets.
Email
Learning at Cisco Holiday Program Email
Landing Page
Cisco-Learning-at-Cisco-Holiday-Program

Scyber Animation

In an increasingly connected world, being hacked is no longer a matter of if, but when. This video promotes the value of Cisco’s Scyber Certification to IT security professionals. The video was broadly praised, even being honored with a Summit Emerging Media Award.


Cisco Learning Network – Fan Appreciation

Cisco’s Fan Appreciation Campaign Takes Off

Half a million fans on Facebook is a big deal. So when Cisco decided to capitalize on this monumental milestone, they asked for our help. Decca Design and Learning@Cisco have been teaming up since 2009.

 Cisco Learning Network – Fan Appreciation

Increase in Engagement

In that time, Learning@Cisco’s Facebook fan base has skyrocketed from 4,000 fans to well beyond 500,000 (and counting). That’s an annual growth rate of roughly 265%.

To show its appreciation to Facebook fans, Learning@Cisco and Decca launched “Fan Appreciation Week.” The week-long promotional event was filled with daily contests and terrific prizes. Showing gratitude wasn’t Cisco’s only goal. The group aimed to drive traffic to the Cisco Learning Network Store and position it as the premiere location for Cisco Certifications self-study materials and Cisco product training. A task Decca is always up for.

It Went Like Clockwork

There were a lot of moving parts to this complex promotion. Decca worked alongside the Learning@Cisco team to manage them all without a hitch. The social media and email campaigns attracted new daily fans. Facebook, Twitter, and LinkedIn posts kept the fans engaged throughout the week. Decca owned every aspect of the event from launching the pre-contest marketing, to contacting contest winners to claim their prizes.
The results of this promotion were impressive:

  • 8,618 new Facebook fans
  • Averaged 264% weekly increase in fans
  • 19,879 promotional Facebook tabs views
  • 713 total entries
  • 437,516 post views (2,416% growth)

Sharing the Ride Proves Successful

Fan Appreciation Week turned into a smashing success. The campaign was named a finalist in PR News’ Social Media Icon Awards category of Facebook/Contests/Games. On the heels of this successful campaign, Decca and Learning@Cisco continue their partnership, broadcasting new announcements, promoting special offers, and building stronger fan relationships. We could point to several reasons for our successful teamwork but, ultimately, it comes down to effective collaboration.

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